LITERASI DIGITAL UNTUK TATA KELOLA DESA: PEMBERDAYAAN APARATUR DALAM MANAJEMEN PRODUKSI KONTEN SISTEM INFORMASI DUSUN BABEKO

Dafit Afianto ( a:1:{s:5:"en_US";s:36:"Universitas Muhammadiyah Muara Bungo";} )
Ade Hermawan ( Universitas Muhammadiyah Muara Bungo )
Muhammad Isyfan Khoiri ( Universitas Muhammadiyah Muara Bungo )

Abstract

Indonesia's national "Digital Village" agenda aims to bridge the digital divide, yet the implementation of the Village Information System (SID) is often ineffective. The main challenge is the low capacity of village officials in managing and producing relevant, high-quality digital content, which leaves SID platforms passive and underutilized. This gap hinders the potential of SID to enhance transparency, public services, and community participation. This community service activity was designed to address this issue by empowering the officials of Dusun Babeko, Muara Bungo Regency. The intervention focused on improving digital literacy through training in content production management for the village's web-based information system. Using a participatory action research method, the activity included an intensive workshop that combined theory with hands-on practice, with its effectiveness measured through pre-test and post-test evaluations. The results show a significant improvement in the officials' understanding and skills regarding content production standards and processes, particularly in creating infographics to present complex village data. A key outcome of this activity is a systematic and replicable content management framework, designed to transform the role of village officials into strategic community content producers. This study concludes that a human-centric approach, focusing on building the capacity of local actors, is key to activating the full potential of SID.

References

Abrar, A. N. (2009). Relasi Manusia dan Media Baru: Perspektif Manajemen Media. In D. H. Rahmitasari (Ed.), Potret Manajemen Media di Indonesia (pp. 165–182). Program Studi Ilmu Komunikasi UII dan Total Media.

Andrews, J. C., & Shimp, T. A. (2018). Advertising, Promotion, and other aspects of Integrated Marketing Communications (10th ed.). Cengage Learning.

Anton, M. (2013). Manajemen Produksi Program Acara TV Format Acara Non-Drama, News, & Sport. PT. Grasindo.

Evans, D. (2012). Social Media Marketing An Hour a Day (2nd ed.). John Wiley & Sons, Inc.

Hayu, R. S. (2019). Smart Digital Content Marketing, Strategi Membidik Konsumen Millenial Indonesia. JMK (Jurnal Manajemen dan Kewirausahaan), 4(1), 61–69.

Junaedi, F., & Sukmono, F. G. (2020). University Students Behavior in Searching and Disseminating COVID-19 Online Information. Jurnal ASPIKOM, 5(2), 245. https://doi.org/10.24329/aspikom.v5i2.767

Kingsnorth, S. (2016). Digital Marketing Strategy: An integrated approach to online marketing. KoganPage.

Kurnia, N., & Wijayanto, X. (2020). Panduan Literasi Digital untuk Tenaga Pendidik. Japelidi.

Nurohmah, R., Aini, N., Kholik, A., & Maryani, N. (2020). Literasi Media Digital Keluarga di Tengah Pandemi COVID-19. Educivilia: Jurnal Pengabdian Pada Masyarakat, 1(2), 159. https://doi.org/10.30997/ejpm.v1i2.2834

Turner, G. (2019). Content Marketing: Proven Strategies to Attract an Engaged Audience Online with Great Content and Social Media to Win More Customers, Build your Brand and Boost your Business. Erwin Ronel Cruz.


Keywords  :  
Keywords: Literasi Digital, Manajemen Konten, Sistem Informasi
Galleys  :  
Published  :  
2025-04-30
How to Cite  :  
Afianto, D., Hermawan, A., & Isyfan Khoiri, M. (2025). LITERASI DIGITAL UNTUK TATA KELOLA DESA: PEMBERDAYAAN APARATUR DALAM MANAJEMEN PRODUKSI KONTEN SISTEM INFORMASI DUSUN BABEKO. Jurnal Pengabdian Masyarakat Teknologi Kesehatan & Sains (JPMTKS), 1(1), 46–51. https://doi.org/10.52060/jpmtks.v1i1.3274
Issue  :